Rieker Brief History

Rieker has been manufacturing and designing footwear for over 130 years. A successful family company which has now been running as such for over five generations. Their emphasis and commitment in producing style and quality has maintained and ensured a continuous growth for around 30 years now. Rieker growth has been remarkable since they were initially formed and founded in the Black Forest region of Southern Germany in 1874. Rieker were solely producing footwear for the affluent citizens of Northern Italy, whereby today Reiker employs in the region of around 10,000 people worldwide across 5 production units, 15 wholesale unit and 3 design units.

Rieker The Brand

Rieker has a clear and simple philosophy and this strategy has gained Rieker almost a cult alike following. Rieker have built a their customers base due to their ability to successfully respond quickly to the current fashion trends whilst maintaining the product features significant to feel good in everyday life. Rieker have gained a significant market share within the shoe industry and their brand has appealed mainly to customers with a hectic lifestyle, who are seeking to nice looking performances.

Rieker The Antistress Footwear

Rieker have not just gained their success base on providing customers with fashionable and decorative footwear. The core functional features inbuilt within the construction of their product have been a significant factor. All Rieker shoes are incorporated and constructed using unique features which utilises elastic and lightweight components to attain Rieker special Antistress functions.

The performance of Reiker shoes are all equipped with features which are designed in providing the consumer with the feel good factor in everyday life.  Unlike an athletic shoe whereby their sole purpose and design is more for short term, high performance. The performance of a Rieker shoe in contrast is not solely measured on how high you jump or how fast you run but more significantly how good you feel in everyday life.
 

An illustration of features involved when manufacturing a Rieker Shoe:

1. Minimum Weight
2. Optimun Shock Absorption on varying surfaces
3. Maximum reflexibility (what we call the ‘barefoot’ feeling)
4. A construction that devotes space to areas where the foot expands through the day

Lighter	Reflexibility	Roomier	Shock Absorbing

Rieker Awards

Rieker accumulation of Awards over the years has been nothing short but amazing. This brand itself last year fought off competition from leading high street brands such as Rohde, Clarks, Hotter and Ecco by independent retailers across the country. They were deservedly awarded with the UK’s best selling mainstream Footwear brand for women and men by Fashion Magazine Drapers. Having successfully acclaimed the Prestigious IFRA (Independent Footwear Retailers Association) Award, Ladies Brand of The Year Award. Rieker looks set to push on from this success and provide a robust challenge in having an even bigger 2008 and 2009.

Awards

Rieker Antistress is the world's leading Antistress brand and to support this has won the following awards:

• Winner Drapers Footwear Brand of the Year 2008
• Finalist in Drapers Footwear Awards 2006 (Brand of the year)
• Finalist in Drapers Fashion Awards 2004 (Footwear Brand of the Year)IFRA* Ladies Brand of the year 2006
• IFRA* Best Customer Service 2006
• IFRA* Brand of the year 2005
• IFRA* Brand of the year 2004
• IFRA* Brand of the year 2003
• IFRA - Independant Footwear Retailers Awards